Joey's DJ career began back in 1994. He became a quick learner and in 1996 earned his first two club gigs. From that point on, Joey has been DJ'ing at various clubs while being able to cater to both straight and gay clubs alike. A trait that is easier said then done. Rising up to the challenge, in 1998 he spun at the Greater Rochester Gay Love Parade to show off his versatility. Throughout 1999, Joey began growing as a DJ while starting to do parties and afterhour spots at some of the hottest and still most talked about clubs in Rochester. Joey explains why he will always stay versatile and never stick with just one style of music or genre. "Times and music are always changing. I never felt the need to stay underground or go commercial. Whether a song is underground or commercial depends on the listener's point of view. I've always looked at the fact that quality music is quality music. No matter what the style is, if it's good, I'm going to play it".
But the year 2000 proved to be the breakthrough year that he has been waiting for. Joey became a resident DJ at Club Vibes. Every weekend was a party as he educated the crowd and always tried to raise the standard of the level of music being played. While being a resident DJ at Club Vibes, Joey threw successful CD release parties and various retail promotions with Astralwerks Records for Artists such as Basement Jaxx and Fatboy Slim. After the labels and retail stores saw an increase in sales, the public couldn't help but take notice with his influence. He was then asked to do Radio Mixshows on WRUR 88.5FM in Rochester. It was at this point where the baby steps were starting to become bigger and bigger. His Mixshows took off with immediate success.
It was at this point that he became a DMA Chart Reporter for Radio Mixshows and Hi NRG. Since then, Joey has been mentioned on countless websites and promotion letters for his support of breaking new singles and supporting the dance community. Harry Towers, a long time Industry friend was so confident in Joey's growing abilities and future he asked him to be a Radio Mixshow Panelist at the 2001 Winter Music Conference alongside some of the biggest and most influential Mixshow jocks in the country. At around the same time, Joey was also featured in the 2001 May issue of the DMA Magazine for his Mixshow contributions. A year later, Joey came back to the Winter Music Conference in 2002 to make his 2nd consecutive appearance as a Mixshow Panelist and this time started spinning at parties and poolside in Miami, which Joey considered a huge step. "I always wanted to see if I can play with the big boys in the music industry. To see if I really have what it takes. Playing in Miami during the Conference gives me that chance to play among the best, in front of the best and I'm always grateful for the opportunity".
