A pop superstar using their musical reputation to sell clothing is common today - look at Beyonce, Justin Timberlake, Eve, Gwen Stefani, etc. But how about an artist using a fashion line to launch a musical career?
That's the plan for Mimi Rossi and her unique line of American Mutt t-shirts. The story behind American Mutt is diversity- as anyone can be an american mutt, there are no racial boundaries and no borders of any kind - you can be proud of who you are no matter what your beliefs. A copy of Mimi's debut CD "Listen to the Music," which includes the dance pop confection "Twilight," is included with every t-shirt ordered through the website - www.amerimutt.com.
In these days of artists breaking out from nontraditional places - car commercials, Myspace, Youtube, etc - maybe it's time for a t-shirt with a good message to launch a pop star.
